The MiniCity campaign promotes a small town made exclusively for children. So much so that even the doors and ceilings are low, effectively keeping out unimaginative adults. Those who do dare to venture into the MiniCity will suffer the repercussions. Namely, that they will walk away with a few bumps and bruises on their foreheads. At least, that is what the MiniCity campaign will lead people to believe.
Conceived and executed by Delta, an ad agency based in Quito, Ecuador, the MiniCity campaign was art directed and copy written by Marcelo Calderón and Oswaldo Terreros with creative direction by Pablo Mayoral. While there may not be any children present in this campaign, it can only be that they are enjoying their time in the MiniCity.