Luxury car brand BMW MINI has launched the MINI 'Beat the Street' collection, a line of stylish clothing targeted at young consumers.
Comprising streetwear, business and going-out pieces, the MINI 'Beat the Street' collection is a first for the brand in terms of fashion (although it has created other style items before, such as luggage and boots). Described by MINI as offering "fashion for all those whose heart beats to the rhythm of the street," the new line focuses on British inspiration, featuring pieces with motifs such as the union jack, while also attempting to interpret current trends. Items in the collection include black trench coats, denim business shirts, hoodies and casual sporty tops.
The MINI 'Beat the Street' collection will be available in September but will be debuted at a special show held at the Pavillon 21 MINI Opera Space in Munich.