mindseeker and Dickies work in collaboration on a collection of traditional workwear silhouettes. The pieces are true to both contributing efforts, delivering familiar looks that are relaxed. mindseeker also adds some of its own silhouettes to the capsule as well, made with the heavyweight canvas fabric.
The most notable piece is the hooded utility jacket that is adorned in button enclosed pockets and complete with a fishtail at the back. It is offered in two tonal combinations and a more muted black option. The jacket is detailed with branding badges and paint splattered accents to nail in the workwear aesthetic. Additionally, the capsule also features functional designs such as the work shirt and the work jacket.
Image Credit: Mindseeker
What's Driving This Trend
- Branded Workwear Collaboration
- Opportunity for companies to partner with workwear brands and create unique, branded pieces for their employees or customers.
- Relaxed Workwear Silhouettes
- Potential for workwear brands to expand their offerings by creating more comfortable, relaxed styles for the modern worker.
- Functional Design Features
- Opportunity to innovate within the workwear industry by creating pieces with functional design elements that meet the needs of workers.
Who This Affects Most
- Fashion
- Fashion retailers and designers can tap into the workwear trend, partnering with workwear brands to create unique collections.
- Construction
- Companies within the construction industry can explore more comfortable and functional workwear options for their employees.
- Manufacturing
- Manufacturing companies can invest in branded workwear as a part of their company image and to create a sense of unity among employees.
