Sport Week's latest European print ads feature a man and a woman being blown away by the contents of the magazine, and seem to be day dreaming about their favorite sports.
The ads, which were first printed in April 2009, are a colorful and picturesque representation of their thoughts as they read Sport Week.
The ad closes off appropriately with the words 'Blow Your Mind.'
Implications - Advertising agencies are now being called upon to create epic advertisements that are memorable. By heavily relying on art direction, the advertisements such as Sport Week's prints showcase artistic talent while maintaining their message. With a simple, clever copy line, the advertisements are ensured to be memorable.
Why This Trend Is Growing
- Artistic Advertisements
- Opportunity for advertising agencies to heavily rely on art direction and showcase artistic talent while maintaining their message.
- Memorable Advertisements
- Opportunity to create epic advertisements that are memorable and leave a lasting impression.
- Game-centered Thinking Representation
- Opportunity to visually represent game-centered thinking in a colorful and picturesque manner.
Industries Being Reshaped
- Advertising
- Opportunity for advertising agencies to create memorable and artistic advertisements.
- Sports and Entertainment
- Opportunity for sports and entertainment industries to visually represent game-centered thinking in their promotions.
- Publishing
- Opportunity for publishers to create visually stimulating advertisements that leave a lasting impression.
