This commercial for Fonecta's directory services shows us that not answering an unknown phone call can cost you money--and can actually cost you millions, as you will see in the commercial.
I wonder if the rate of telemarketing calls being answered went up in Helsinki after viewing the commercial. The ad was created by advertising agency SEK Grey, Helsinki with creative direction by Jarkko Tuuri.
Implications - One of the best ways for a company to establish itself as important in the consciousness of a consumer is by showcasing the disastrously comedic consequences of not using their products. The company can instill the necessity of their product by making the consumer associate unfortunate and comedic failure with eschewing their goods.