The Miller Lite 'Bar Smells' Candles Mimic the Experience of Going for a Drink
Michael Hemsworth — March 24, 2021 — Marketing
References: shop.millerlite & comicbook
Heading to one's favorite bar for a drink has been difficult or impossible over the past year, so the Miller Lite 'Bar Smells' candles are poised to help bring the aromatic experience into the home. The candles come in three scent options including Game Day Bar, Dive Bar and Beer Garden, which are each scented with the various experiences in mind to transform the home. Each of the candles are rated to deliver a 50-hour burn to make them well-suited for extended periods of use.
The Miller Lite 'Bar Smells' candles are a limited-edition offering that are priced at $20 each and are available now for preorder with shipments expected to start at the end of April.
Image Credit: Miller Lite
The Miller Lite 'Bar Smells' candles are a limited-edition offering that are priced at $20 each and are available now for preorder with shipments expected to start at the end of April.
Image Credit: Miller Lite
Trend Themes
1. Scented Candles as Sensory Experience - Opportunity for brands to expand the use of scented candles beyond fragrance and transform them into full sensory experiences.
2. At Home Entertainment Experience - Brands can seize the opportunity to create products that help replicate the social and sensory experience of going to bars and restaurants in the comfort of consumers' homes.
3. Limited-edition and Exclusive Products - Limited few are always in demand. Brands can tap into consumers' FOMO (fear of missing out) by creating exclusive, limited-edition products to drive sales.
Industry Implications
1. Home Goods - Opportunity for home goods manufacturers to expand their product lines to include sensory experiences beyond traditional home fragrance.
2. Alcohol - Brands in the alcohol industry can leverage their brand identity to expand into non-alcoholic products like candles, creating a new revenue stream.
3. Retail - Retailers can capitalize on the demand for limited edition, exclusive products by partnering with brands to offer exclusive products only available through their stores.
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