The 'Miller Boom Box' is one of Miller Genuine Drafts latest marketing campaigns. Competition among beer companies is already fierce at most points in the year, but it further intensifies during the summer months. This is precisely why the brand has come up with this unusual packaging design, instantly imbuing customers with the will to relax and enjoy the beauty of the season.
The stereo-themed box that will encase a great deal of Miller brews is reflective of the Miller Music Factory, now operative in Turkey. The iconic contest held by this hub aims to discover new talent, and has put on the Miller Freshtival for the past two years. The cassette and speaker-themed design logically follows suit, displaying the brands array of interests in not only drinks, but also in the instrumental realm.