Cox & Co. is putting an eco-friendly spin on the classic milk chocolate Easter egg with its farm-to-bar cacao confection. The egg-shaped treat combines 37% Columbian cacao with coconut and chia seeds for a more sophisticated take on sugary Easter treats.
Notably, the Cox & Co. product is wrapped in sustainable packaging, as it uses a fully biodegradable card with vegetable-based inks to catch the eyes of consumers, plus a compostable film bag made from wood pulp to preserve the delicate honeycomb-like chocolate egg until it's ready to be eaten. While there are plenty of plastic-wrapped chocolate Easter eggs popping up, these ones appeal to consumers who are looking to indulge and do so mindfully.
Image Credit: Cox & Co.
Key Themes Behind This Trend
- Eco-friendly Easter Eggs
- There is a disruptive innovation opportunity for companies to create Easter eggs that use sustainable materials and ingredients.
- Sophisticated Easter Treats
- There is a disruptive innovation opportunity for companies to create Easter treats that combine traditional flavors with sophisticated ingredients.
- Sustainable Packaging
- There is a disruptive innovation opportunity for companies to create sustainable packaging solutions that use biodegradable materials and vegetable-based inks.
Where This Applies
- Food and Beverage
- Companies in the food and beverage industry can capitalize on the trend of eco-friendly Easter treats by using sustainable ingredients and packaging.
- Packaging
- Companies in the packaging industry can capitalize on the trend of sustainable packaging by creating biodegradable solutions and using vegetable-based inks.
- Retail
- Retailers can capitalize on the trend of sophisticated Easter treats by offering unique and high-quality options to consumers.
