Revitalized Military-Inspired Menswear

Rabbithole London Added a New Series to Its Seasonal Range

At the end of summer, 'Rabbithole London,' a UK clothing label, debuted a lookbook for Fall/Winter 2016 that modernized workwear from the 1980s, now, it's back with a fresh lookbook that's also for Fall/Winter 2016 which boasts military-inspired menswear.

Like its last offerings, 'Grey Area' makes use of strong vintage motifs and it's clear that some of the workwear staples from it have transitioned to the newest lookbook as well. That said, Rabbithole London strays from it by taking on camouflage prints for the military-inspired menswear, however it does so in a way that's a little less traditional -- adapting the usual colorway so that it pops out more starkly. In addition to this, Rabbithole London includes shirts and pants that utilize a textured material that's almost towel-like, as well as denim jackets, bombers and more.

Modernized Workwear
The trend of modernizing workwear from past eras presents opportunities for innovative designs and materials.
Military-inspired Menswear
The trend of military-inspired menswear allows for creative reinterpretations of traditional camouflage prints and colorways.
Textured Materials
The trend of utilizing textured materials, such as towel-like fabrics, opens up possibilities for unique and tactile clothing designs.

Where This Applies

Fashion Industry
The fashion industry can explore opportunities in modernizing workwear and incorporating military-inspired menswear into their collections.
Textile Industry
The textile industry can capitalize on the demand for textured materials, providing innovative fabric options for fashion designers.
Apparel Manufacturing Industry
The apparel manufacturing industry can embrace the trend of modernized workwear and military-inspired menswear by integrating new production techniques and adapting to changing consumer preferences.
SCORE
2.2 out of 10
GENDER
90% Men10% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 43%
Activity 15%
Freshness 8%