The arrival of the holiday season means that brands are focused on delivering seasonal products to store shelves to satisfy consumer preferences as seen with these new Pepperidge Farm Milano cookies.
The cookies have a Dark Chocolate Sea Salt flavor and come packaged in either a traditional bag or a seasonal packaging design. Both varieties will be available exclusively at Target locations across the United States with a national release at all retailers set for February 2018 with the regular branding.
The Pepperidge Farm Milano Dark Chocolate Sea Salt cookies identify the growing demand for more artisanal products from mainstream brands as consumers seek out foods that are new takes on classic products. The treats have a balanced flavor that utilizes sea salt to make the chocolate taste sweeter with a satisfying crunch thanks to the cookies outer.
What's Driving This Trend
- Artisanal Mainstream Products
- Mainstream brands are identifying the growing demand for artisanal products as consumers seek out food that are new takes on classic products.
- Seasonal Products
- The arrival of holiday season is seeing brands focused on seasonal offerings that satisfy consumer preferences.
- Flavor Innovation
- Innovative flavors and combinations are being leveraged to create new and exciting snacks and treats for consumer segments.
Who This Affects Most
- Food and Beverage
- The food and beverage industry has been quick to identify and cater to changing tastes, preferences and trends in choice of flavors, packaging and product innovation.
- Retail
- Retail industry has to stay agile and dynamic to respond to seasonal demand for products, while keeping in tune with customer preferences for packaging design and overall product experience.
- E-commerce
- The e-commerce industry is shaping the retail industry as e-commerce allows for convenience in search, selection and shipment of products.
