In order to appeal to Millennial consumers who want to know exactly where their food comes from, but also crave exiting new flavor experiences, Midnight Moon launched a batch of spirits enhanced with simple fruit ingredients. A standout is 'Apple Pie Shine,' which is made from a spirit that's distilled from American corn and enhanced with only apple juice and a cinnamon stick. Midnight Moon describes: "As these ingredients blend and age, they create a 70 proof spirit that tastes just like homemade apple pie."
In addition to offering a moonshine spirit in this pie-flavored variety, Midnight Moon also offers a range of flavors enhanced with berries.
Beyond the juice category, beverage-makers are taking care to use domestic fruits in order to support local agriculture—which also aligns with Millennials' values for health and sustainability.