Klaus Pichler's latest series, titled 'Middle Class Utopia,' features Vienna's "Schrebergarten," an allotment of gardens frequented by older people looking for a form of escapism.
While my idea of "escapism" involves vegging out in front of the TV watching re-runs of Orange is the New Black, the Schrebergarten is a little more structured. In fact, there are strict rules about conduct and behavior, as well the aesthetic properties, resulting in a slightly off-putting, though still technically attractive, artificial atmosphere.
Throughout Pichler's series, there exists a palpable tension coming from the visitor's simultaneous desire to escape into and control nature, forcing it to conform to their idea of "ideal." PIchler's photographs juxtapose pot-bellied old men and bow-legged women with manicured hedges and lawns.
Why This Trend Is Growing
- Eco-escape Spaces
- The creation of eco-friendly spaces that promote relaxation and escapism, while still protecting the natural state of the environment.
- Contemplative Aesthetic
- The design of visually pleasing spaces that inspire reflection and thought, often utilizing elements of nature and art to create an atmosphere in which visitors can escape.
- Contrived Nature
- The manipulation of natural environments to create controlled, idealized landscapes that provide a sense of escapism for visitors.
Industries Being Reshaped
- Landscaping Services
- Adopting green technologies and sustainable practices to create aesthetically pleasing natural spaces that promote relaxation and reflection.
- Tourism
- Developing eco-tourism that emphasizes the natural state of a location and provides visitors with an opportunity to escape the stresses of daily life while promoting sustainable practices.
- Mental Health
- Creating green spaces that incorporate art, nature, and design to inspire reflection and relaxation, promoting good mental health and well-being.
