'Microsoft Designer' is a new tool launched by the tech giant that leverages OpenAI's popular 'DALL-E 2' artificial intelligence software. While DALL-E 2 on its own is capable of generating, editing, and upscaling images, Microsoft will refocus the use case of the AI tool toward professional applications. To clarify, Microsoft Designer will be a comprehensive web tool that allows users to create presentations, posters, graphics, social media posts, and more, all through the power of AI.
Microsoft Designer also has a more detail-oriented design than the base DALL-E 2 model, with a Canva-like dashboard that allows users to start with templates and create the project that is most suited to their individual use case. Microsoft stated that Designer would remain free for a limited time, after which it will join the Office 365 subscription package, with a limited free version available to non-subscribers.
Image Credit: Microsoft
What's Driving This Trend
- AI-assisted Graphic Design
- The launch of Microsoft Designer powered by DALL-E 2 is a signal of the rise of AI-assisted graphic design tools that would help creative professionals in image generation, editing, and upscaling.
- Cloud-based AI Design Tools
- Microsoft Designer being a comprehensive web tool proves the rise of cloud-based AI design tools, offering users easy and remote access to AI-powered design services.
- AI-designed Content Creation
- The tool's ability to initiate content creations with templates and further AI involvement is a trend that highlights the ongoing growth of AI-designed content creation tools and services.
Who This Affects Most
- Advertising
- The advertising industry can use AI-assisted design tools to generate and customize marketing images and videos that resonate with various audiences.
- Social Media Management
- Social media management industry can leverage AI-powered design tools to create visually appealing content in seconds, resulting in a high engagement rate of the posts.
- E-learning
- The educational industry can benefit from AI-assisted graphic design tools to create visually enriched content, helping educators deliver quality education to students.
