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Character-Centric Limited Edition Timepieces

Swatch & Damien Hirst Launch a Mickey Mouse Watch Duo

— November 16, 2018 — Fashion
Global timepiece manufacturer Swatch partners with British artist Damien Hirst in the debut of a duo of Mickey Mouse watches. The products are a part of the brand's special art series.

The offerings boast a plastic case with a mirrored dial and quartz movement. They are adorned with illustrations of Disney's most popular character, just in time for the mouse's 90th birthday. The graphics embrace an abstract approach that contributes to the aesthetic with an elegant uniqueness.

The Mickey Mouse watches are released in an extremely limited fashion. The 'Mirror Spot Mickey' will be made available to consumers on November 16th, with a total of 19,999 units hitting the shelf. The 'Spot Mickey' timepiece, however, will only be released for 24 hours online, with only 1,999 units.
Trend Themes
1. Limited Edition Timepieces - Opportunity to create a sense of exclusivity and urgency in the timepiece industry with unique limited edition releases.
2. Partnerships with Artists - Collaborating with well-known artists to create special editions can attract collectors and art enthusiasts to the timepiece market.
3. Abstract Graphic Design - Exploring abstract approaches to graphic design can bring a fresh and unique aesthetic to timepieces, appealing to consumers seeking unconventional designs.
Industry Implications
1. Timepiece Manufacturing - Opportunity for timepiece manufacturers to leverage the strategy of limited edition releases and collaborations with artists to increase brand desirability and sales.
2. Art Market - Art collaborations with popular brands in the timepiece industry can provide a new revenue stream for artists while engaging art collectors in a different medium.
3. Graphic Design - Exploring abstract and unique graphic design techniques can open up new opportunities for graphic designers within the timepiece industry.
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