Young designer Michael Mrzyglod introduces a colourful lookbook for his debut collection entitled Chin-suru. In modern Japanese slang, “chin-suru” is a verb meaning “warming up food in a microwave,” or quite simply, “microwave.” For the designer, it stands as a metaphor for cultural and social changes that have taken place in Japanese society over the last century, resulting from the Meiji reformation.
Featuring bold styles and wild colors, the eye-catching lookbook showcases a modern new collection of menswear. The muse of the collection, the Khoi fish, lends its hues to the collection’s pieces. The fish’s influence is further evident in the collection’s graphic prints, flowing fabrics and the hooded headpiece. This lookbook is truly a piece of performance art. Mrzyglod is currently studying at the London College of Fashion.
What Makes This Trend Stand Out
- Bold Menswear Collection
- Disruptive innovation opportunity: Develop new ways to incorporate vibrant colors and unique prints into menswear designs.
- Artistic Lookbooks
- Disruptive innovation opportunity: Create visually captivating lookbooks that merge fashion with performance art for a memorable brand experience.
- Cultural Metaphor in Fashion
- Disruptive innovation opportunity: Explore the use of cultural symbols and metaphors to create meaningful narratives in fashion collections.
Sectors Adopting This
- Fashion Design
- Disruptive innovation opportunity: Embrace unconventional materials and techniques to push the boundaries of fashion design.
- Fashion Publishing
- Disruptive innovation opportunity: Experiment with interactive and immersive digital platforms for publishing lookbooks and other fashion content.
- Fashion Education
- Disruptive innovation opportunity: Introduce interdisciplinary approaches to fashion education that merge art, culture, and societal influences.
