Haunting Ice Cream Portraits

Michael Massaia Captures Melting Children's Treats in a Dark Manner

Michael Massaia has turned his lens to a classic children's treat, giving them a haunted twist that is also incredibly artistic. Capturing melting ice cream against a dark backdrop, the swirls of vibrant colors ends up looking like abstract paintings. If it weren't for some tell-tale signs, Michael Massaia's ice cream portraits could easily be mistaken for paintings.

Titled Transmorgify. Michael Massaia's series does allude to a sense of transformation. Beautiful Decay looks even deeper, writing, "Viewed from one perspective, the melting ice cream has the same pastel and neon colors as a sidewalk chalk drawing, smudged by fresh rain. From another perspective, the photos speak of decay and something that can’t be revisited, sweeter maybe in memoriam." However his work is perceived, Michael Massaia moves his audience.

Melting Art
Opportunities for artists and designers to explore the concept of melting as a medium for expression
Haunting Photography
New ways for photographers to approach taking pictures of everyday objects in a more eerie and intriguing manner
Decay Aesthetics
Exploration of the beauty in decay and impermanence as a design trend that can be applied in various industries

Where This Applies

Food and Beverage
Opportunities to create visually appealing products that play with the concept of melting and decay
Art and Design
Using Michael Massaia's photographs as inspiration, artist and designers can explore new ways of interpreting classic themes and objects
Fashion
Fashion designers can integrate the concept of melting and decay in their designs to create unique apparel and accessories
SCORE
5.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 85%
Activity 75%
Freshness 8%