In the last few years, pseudo nerdy gear has become quite the hot tickets for menswear. Whether it is a cardigan or a patterned blazer, dweeb couture has hit the fashion industry with full force. It is no surprise that many major label designers are jumping on the bandwagon. The Michael Bastian GANT 2010 Collection showcases some stylish geeky looks for the upcoming year.
Pictured here are different combinations of cords and dinner jackets that give off a sort of retro ivy league look. The Michael Bastian GANT 2010 Collection will surely have all the girls chasing the nerd this spring.
Key Themes Behind This Trend
- Pseudo Nerdy Fashion
- Opportunity to create stylish clothing that combines geeky elements with high-fashion designs.
- Retro Ivy League Look
- Disruptive innovation opportunity to provide modern interpretations of classic Ivy League fashion for a new generation.
- Designer Geek Chic
- Opportunity to collaborate with major label designers to create fashionable clothing with a nerdy twist.
Where This Applies
- Fashion
- Fashion industry can tap into the trend of pseudo nerdy gear and create stylish collections that appeal to a wider audience.
- Menswear
- Menswear industry can find new ways to incorporate retro Ivy League looks into their collections and capture the interest of male consumers.
- High-fashion
- High-fashion industry has an opportunity to embrace the trend of designer geek chic and explore creative collaborations with designers.
