ONITSUKA TIGER works in collaboration with Valentino Garavani to decorate a new version of the MEXICO 66 SD sneaker model. The signature silhouette is spotlighted by a bold triple colorway of white, blue, and red for a premium and bold look.
The base foundation of the limited sneaker model is rooted in a white finish before being detailed with blue and red accents. The signature Valentino 'V' can be seen on the side of the shoe printed by hand. There is also a special co-branding finish that adorns the inner sole and the tongue. As a nod to its Japanese roots, the retro footwear features a cushioned midsole foundation for ultimate comfort rounded out with a special durable outsole.
Image Credit: Onitsuka Tiger
Why This Trend Is Growing
- Functional Luxe Sneakers
- Combining high-performance features with luxury materials for a new level of sneaker design.
- Premium Collaborations
- Partnering with high-end brands to create limited-edition sneakers with elevated fashion appeal.
- Handcrafted Details
- Incorporating unique, artisanal touches to elevate the design and value of sneakers.
Industries Being Reshaped
- Footwear
- Footwear brands can further differentiate themselves by incorporating new materials and fashion-forward collaborations.
- Fashion
- Luxury fashion brands can expand into the sneaker market by partnering with established sneaker brands or designing their own limited editions.
- Artisanal Manufacturing
- The demand for unique, handcrafted details in sneakers creates opportunities for small-scale manufacturers and designers to enter the market.
