Recycled Plastic Gowns

Emma Watson's Met Gala Dress is Made from Sustainably Repurposed Waste

Emma Watson made quite the sustainable fashion statement with her MET Gala dress that was creatively made from repurposed plastic waste in a collaborative project between designer Calvin Klein and Eco-Age. The dress was fashioned out of recycled plastic bottles to create three different textiles as well as the accessories found in the elegant ball gown specially made for the Manus X Machina: Future in the Age of Technology themed event.

The elegant couture dress was engineered with materials that were bespoke, environmentally friendly and sustainable using organic textiles and recycled plastic. Watson describes her recycled fashion choice as, "My gown for the #‎MetGala‬ proves the power that creativity, technology and fashion can have by working together."

Thanks to the wide scale popularity and televising of the MET Gala, Watson's sustainable dress draws attention to using sustainable materials in fashion.

Sustainable Fashion
Recycling plastic waste for fashion shows the shift towards sustainable materials for clothing production.
Circular Economy
Repurposing waste materials for apparel production highlights the potential for circular economy practices within the fashion industry.
Eco-friendly Materials
Using organic and recycled materials in fashion has the potential to disrupt traditional textile production and bring eco-friendly alternatives to the forefront.

Industries Being Reshaped

Apparel Manufacturing
The use of recycled plastic and other eco-friendly materials in high-end fashion opens up opportunities for clothing manufacturers to incorporate sustainable practices into their production processes.
Waste Management
Repurposing plastic waste highlights the potential for waste management companies to create value from products that would otherwise be discarded.
Consumer Goods & Retail
Sustainable fashion is a growing trend that presents opportunities for retailers to offer eco-friendly options to consumers, while also highlighting the importance of sustainable practices throughout the supply chain.
SCORE
4.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 62%
Activity 76%
Freshness 8%