Stanley is no stranger to collaborations, but its new Messi x Stanley 1913 collaboration might just be its biggest yet.
Reinforcing Stanley's position at the intersection of sport, beverages, and culture, the new Messi x Stanley 1913 collaboration taps the iconic Argentine footballer Lionel Messi as a brand ambassador. In this first iteration of what is said to be a multi-year partnership, Stanley has several new Messi-inspired beverage containers. There's the 40-ounce Quencher ProTour Flip Straw Tumbler, which comes in a pastel pink hue and features a built-in straw that can be open and shut as needed. There's also the double-insulated High Precision Flow Mate System, the eight-ounce Classic Mate Mug, and the wide-staw Mate Bombilla container. As Messi himself said in a recent press release, "I am honored to team with Stanley 1913 to innovate and design the co-branded Messi x Stanley 1913 collection. My connection to the brand is truly authentic. I have a Stanley by my side all day long for my mate, being the ultimate drinkware partner."
Image Credit: Stanley 1913
Why This Trend Is Growing
- Celebrity-branded Drinkware
- This collaboration with Lionel Messi highlights the growing trend of utilizing celebrity appeal to create limited-edition, co-branded drinkware.
- Functional Aesthetic Sports Accessories
- The Messi x Stanley 1913 collection exemplifies the merging of high functionality and trendy aesthetics in sports-related accessories.
- Multi-use Beverage Containers
- Including features like built-in straws and double insulation, these versatile beverage containers cater to various usage needs of active consumers.
Industries Being Reshaped
- Sports Merchandise
- Leveraging sports icons like Lionel Messi offers a captivating opportunity to enhance brand visibility and attract loyal sports fans.
- Drinkware Manufacturing
- The innovation in design and functionality of the Messi x Stanley drinkware line underscores the potential for unique, co-branded products in the market.
- Promotional Products
- Co-branded collections such as this present an opportunity for promotional product industries to create exclusive, high-demand items.
