Mess-Free Lip Applicators

TEARandGo Offers a New Way for You to Apply Lipstick on the Go

TEARandGo is a mess-free lip applicator for the individual on the go. Following a utility patent in 2014 and a design patent in 2021, the innovation will be available to consumers in the Summer of 2023.

The mess-free lip applicator comes in a flat-pack design that can fit in one's pocket, wallet, or phone case. Each strip has four tearable designs that are shaped like one's finger. In order to apply the lipstick, individuals simply need to tear away a piece of the applicator, remove the protective film, and apply.

TEARandGO is the brainchild of a mother and daughter duo who were trying to "figure out how to bring a bulky tube of lipstick on a family outing" and came up with a fun DIY concept.

Image Credit: TEARandGo

Mess-free Beauty Products
TEARandGo's mess-free lip applicator is just one example of innovating beauty products to be more convenient and travel-friendly.
Flat-pack Design
TEARandGo's flat-pack design offers a new way to package and transport products that could potentially disrupt the packaging industry.
DIY Convenience
TEARandGo's DIY concept of tearable lip applicators could inspire other industries to adopt a more convenient and customizable approach.

Industries Being Reshaped

Beauty and Personal Care
TEARandGo's mess-free lip applicator could disrupt the traditional lip product market by offering a unique, convenient solution for on-the-go users.
Packaging
TEARandGo's flat-pack design could potentially disrupt the packaging industry with a more eco-friendly, convenient alternative to traditional packaging methods.
Arts and Crafts
TEARandGo's DIY approach to lip applicators could inspire the arts and crafts industry to offer more customizable, convenient solutions for DIY enthusiasts.
SCORE
4.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 52%
Activity 75%
Freshness 17%