Outdoorsy Fall-Ready Functional Footwear

Merrell 1TRL Delivers Practical Designs for FW21

Footwear label Merrell 1TRL introduces its latest collection designed for the Fall/Winter 2021 season. The brand delivers items that are described to bring us "closer to the real outdoors." As suggested, the footwear options are made for the colder temperatures of the year and are packed with practical design components throughout.

It features silhouettes from its archives, nodding to the 90s and the early 2000s. It is then accompanied with more recent hiking options to take wearers on adventures fully ready. Materials that make up the silhouettes include the functional GORE-TEX, Vibram, and Primaloft throughout the entire range. The pack includes models such as the Moab Speed GTX, the Cham 8 Strech Tactical, and the Hut Moc.

Image Credit: Merrell 1TRL

Practical Fall/winter Footwear
Opportunity for companies to create functional outdoor footwear that is both fashionable and suitable for colder temperatures.
Nostalgic 90s-inspired Designs
Brands can tap into the nostalgia market by incorporating retro 90s and early 2000s designs into their footwear.
Incorporating Advanced Technical Materials
Businesses can innovate by incorporating advanced technical materials like GORE-TEX, Vibram, and Primaloft into their outdoor footwear designs.

Industries Being Reshaped

Footwear Manufacturing
Opportunity for established and emerging footwear manufacturers to collaborate and create a new range of functional, fashionable outdoor footwear.
Outdoor Adventure
The outdoor adventure industry can benefit from the development of more practical, weather-resistant footwear options for outdoor enthusiasts.
Fashion and Apparel
Fashion and apparel brands can explore the functional outdoor footwear market and expand their product offerings to include practical yet fashionable options.
SCORE
2.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 47%
Activity 29%
Freshness 11%