Mermaid Lemonade by Squeeze Dried is a superfood drink mix that's conveniently packaged in single-serve sachets, making it easy to enjoy the benefits of the nutrient-dense beverage on the go. Mermaid Lemonade is made with not just lemons but also spirulina, blue-green algae and probiotics, which can be combined with water on the go. Thanks to the inclusion of algae as an ingredient, the superfood lemonade boasts a distinctive blue hue. According to the brand, the drink mix is beneficial for helping to improve one's overall health.
At the same time they are looking to stay refreshed and hydrated, consumers are also seeking out beverages with other easily accessed health benefits. Antioxidant-rich spirulina alone is packed with nutrients and it is especially sought-after as a plant-based source of complete protein.
What's Driving This Trend
- Superfood Packaged Sachets
- Convenience in health food is a key trend, creating product innovation opportunities for nutrient dense beverages
- Probiotic-enriched Drinks
- Probiotics is a trending ingredient for drinks, creating space for innovation and competitive opportunities in the industry.
- Plant-based Complete Proteins
- Consumers are turning to plant-based sources of complete protein, which present opportunities for competitive companies to create innovative products that meet the criteria.
Who This Affects Most
- Beverage Industry
- The beverage industry can capitalize on the trend towards convenient and nutritious drink mix sachets, as well as the trend of using probiotics in drinks.
- Health Food Industry
- The health food industry can benefit from the demand for plant-based complete proteins and interest in algae an ingredient.
- Fitness Industry
- The fitness industry can focus on marketing the benefits of plant-based complete protein and convenience in order to take advantage of these trends and create innovative products.
