Mercedes' new SUV was announced at an event in Utah and is titled the 'Mercedes 2020 GLB.' The vehicle is a similar size to a crossover, however, there is an optional third row in the back of the car. The GLB comes with the company's MBUX system, which is a voice interface that gives drivers the ability to operate some of the vehicle's controls hands-free. The system will also show off-road information, displaying the vehicle angle as well as orientation.
Mercedes new SUV will be able to be driven off-road. The GLB was created as a toned down version of an off-road concept SUV and the vehicle will also have an off-road package, which can adapt to driving without asphalt underneath the tires. Other off-road features include downhill decent regulation, which acts like cruise control for steep declines.
Image Credit: Mercedes-Benz
Why This Trend Is Growing
- Off-road Capable Suvs
- The demand for SUVs capable of going off-road is increasing, prompting car manufacturers to develop new models with capabilities that cater to this growing market.
- Voice-operated Controls in Vehicles
- Voice-activated control systems will become more popular in future cars, increasing the demand for innovative tech that protects privacy and delivers a seamless user experience.
- Smart Off-roading Information Displays
- As more drivers use their off-road capable SUVs, there will be increasing demand for smart information displays that can help navigate difficult terrain and keep drivers safe.
Industries Being Reshaped
- Automotive Industry
- The automotive industry will continue to develop off-road capable vehicles that cater to enthusiasts, families, and adventure seekers while also integrating voice-activated control systems and smart displays.
- Technology Industry
- Tech companies will have a growing role in developing voice-activated control systems, smart displays, and other innovative tech for the automotive industry, as well as developing privacy and security measures to protect consumers.
- Outdoor Recreation Industry
- As off-road capable SUVs become more popular, there will be increasing demand for outdoor recreation equipment such as camping gear, hiking and biking equipment, and other products that enhance the off-roading experience.
