In4mation are known for cutting edge streetwear and exceptional product partnerships. What happens when they get a bit of a sweet tooth? Well, they team up with the Aloha Army and Hawaiian macadamia chocolate heritage brand Menehune Mac to produce a spiffy new package design.
Clearly targeted at a soon-to-be-aging gen-Y audience, the boxes even feature long forgotten Pogs caps. Packages will be available Sept 1st, 2009.
Implications - The delicious Menehune Mac chocolates use macadamia nuts that are specially grown in Hawaii, where the treats are also handmade. The featured packaging collaboration with In4mation uses bright colors and features a cute cartoon surfer on the front of the box. The packaging also gives consumers a sneak peek at what the scrumptious chocolates look like.
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