Earthy or nature-inspired outfits fresh from the Spring 2010 runways are featured for 'Mellow Drama' in Allure. The editorial, photographed by Patrick Demarchelier, can be seen in the magazine's January 2010 issue.
Model Karmen Pedaru is styled by fashion editor Siobhan Bonnouvrier in complete looks from Chanel, Marc Jacobs, Donna Karan New York, Calvin Klein Collection, Prada, Lanvin and Gucci for 'Mellow Drama.'
Implications - The fashion industry often gets labeled as superficial. As such, they're campaigning against these widespread negative assumptions by highlighting naturalistic beauty. By incorporating elements of earthiness into their products, the fashion industry is effectively combating stereotypes through positive associations with the Earth.