Urban Toy Fashion Hybrids

Strut the Medicom Toy Bearbrick x Converse Collection on the Streets

Bring the world of popular urban toys and sneakers together and you'll get the Medicom Toy Bearbrick x Converse Collection. It's not the first time the former has entered into the fashion business, having collaborated with Stussy and A Bathing Ape in the past; however, this is a first in footwear.

The Medicom Toy Bearbrick x Converse Collection revamps the All-Star and Jack Purcell models to fully integrate the former onto the shoes. Both have an all off-white upper that features a Bearbrick branding. Aside from the addition of Medicom Toy's mark, the overall style hasn't changed and stays true to what Converse has produced over the years.

The Medicom Toy Bearbrick x Converse Collection is a limited edition series. These are set to be released on November 2011.

Urban Toy Fashion Hybrids
Blending popular urban toys and fashion to create new and unique products.
Limited Edition Collections
Offering exclusive and limited edition collections to create a sense of scarcity and urgency for consumers.
Collaborative Designs
Partnering with leading brands and designers to develop innovative and creative products.

Who This Affects Most

Fashion
Experimenting with new design collaborations and unique product combinations to create trendsetting fashion products.
Toy
Expanding into the fashion industry and collaborating with fashion brands to create hybrid products that appeal to both toy and fashion enthusiasts.
Footwear
Integrating popular toy and fashion brands into footwear designs to create unique and collectible limited edition sneaker collections.
SCORE
2.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 41%
Activity 18%
Freshness 8%