Anax Imperator Machina is latin for The Emporor Dragonfly Machine, says artist Jesse Dang. Illiantbray is pig latin for brillant. This large model (8 inch wingspan) is meant to interpret the gadgets of daVinci. Dang wanted to recreate nature using classic engineering and beautiful form. Everything is hand made - the beauty is in the hand milled 14k gold and the blue topaz eyes.
Implications - Not all individuals in today's society have the luxury to enjoy time with nature. Other consumers constantly in urban centers might feel disconnected from the planet. Products or services that enable customers to experience a sense of reconnection will experience success. These days not everyone can find time to get outside and it is imperative that these consumers have easily accessible alternatives.