This editorial in the October 2011 issue of Vogue Italia is all dolled up -- literally. Mechanical Dolls by Tim Walker features a collection of surreal spreads in which two models pose as fragile wind-up playthings.
Audrey Marnay and Kirsi Pyrhonen are styled in an unusual lineup of vintage outfits that come from French, British and even Japanese fashions, assembled to give the girls an exquisite appearance and the impression of remarkably dainty frames. Their faces are painted chalk white and accented with striking eyeshadows and lipsticks. Elaborate hairstyles and theatrical hats enhance the more delicate accessories, and in some of the images the viewer can see the presence of the models' metal cranks. Mechanical Dolls by Tim Walker presents a frozen and artificial femininity which exudes a beauty and a eerie quality simultaneously.
Why This Trend Is Growing
- Surreal Fashion Photography
- Opportunity for clothing designers to showcase their brands in an other-worldly way through collaboration with skilled photographers.
- Mechanical-inspired Fashion
- Opportunity for fashion designers to create clothing that is inspired by mechanical elements and movements.
- Artificial Beauty Aesthetic
- Opportunity for beauty companies to market products that enhance and simulate artificial beauty for consumers seeking a different, edgy look.
Industries Being Reshaped
- Fashion
- Fashion brands can take inspiration from the shoot's mix of vintage looks and mechanical elements to design new pieces that stand out from their competitors.
- Photography
- Photographers can experiment with surrealism to challenge beauty norms and create their own signature style within the industry.
- Beauty
- Beauty companies can tap into the eerie, artificial beauty aesthetic to develop new products that cater to consumers seeking alternative styles and looks.
