Dramatically Revamped Spring Fashion

The MEANSWHILE Spring/Summer 2021 Show are Highly Exaggerated

The MEANSWHILE Spring/Summer 2021 collection was shown during the Rakuten Fashion Week Tokyo and it is full of wearable gear that readies for adventure. The wide selection of goods are inspired by outerwear and warps the silhouettes in a playfully exaggerated manner.

The dramatic designs are wearable and push creative boundaries in many directions. The items include juxtaposing styles such as the kimono blazers, or the zippered capes, shearling jackets, and field jackets as well. To prepare for the Spring and Summer seasons, there are cropped slacks, zippered cargo pants to offer length adjustments. The accessories include gloves, hats, necklaces, belts, vests, and more. The rest of the capsule includes collaborative items alongside brands such as Danner and Keen to create footwear.

Image Credit: Rakuten Fashion Week Tokyo

Exaggerated Silhouettes
Opportunity for designers to push creative boundaries and create exaggerated silhouettes in fashion.
Functional Outerwear
Growing demand for innovative and wearable gear that combines fashion with functionality.
Collaborative Capsules
Potential for brands to collaborate with other companies to create unique and exciting fashion capsules.

Sectors Adopting This

Fashion Design
Fashion designers can explore exaggerated silhouettes and create unique pieces for the Spring/Summer seasons.
Outdoor Apparel
Opportunity for the outdoor apparel industry to offer functional and stylish outerwear for adventurous individuals.
Footwear
Brands in the footwear industry can collaborate with fashion brands to create exclusive footwear collections that complement the spring fashion trends.
SCORE
0.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 9%
Activity 2%
Freshness 9%