High-end outdoor fashion brand Patagonia has put together a sister brand called Patagonia Provisions that focuses on providing quality, healthy and ethically sourced meal products to consumers. The concept of a food brand goes hand-in-hand with Patagonia's retail chain since many outdoor and wilderness expeditions incorporate food. Patagonia Provisions aims to tackle the food crisis to provide properly treated meat options and locally grown foods to consumers in a chemically saturated industry.
The company is an activist program that hopes to address the lack of quality in mass-produced foods by providing consumers a place to seek out healthier alternatives. Shoppers can purchase both cookware and foods from the site, including locally sourced pink salmon, buffalo jerky and soups. In addition, the site provides healthy food ideas and recipes to aid in meal prepping.