Some designers will take fashion trends very seriously; others will go against the grain and just have fun. This is perhaps what the designers Ed Meadham and Ben Kirchhoff set out to do with the Meadham Kirchhoff SS 2012 collection, a line so fun and furiously cute it would make any serious fashionista smile.
The Meadham Kirchhoff SS 2012 collection, which was titled 'A wolf in sheep's clothing,' featured a parade of models with crazy blond 'dos and brightly painted faces, dressed in baby doll frocks that spanned the colors of the rainbow -- that is, a cotton candy rainbow. Most of the styles showcased cutesy accents like pompoms and appliques, such as teddy bears, rainbows and hearts -- with faces, of course.
Key Themes Behind This Trend
- Fun Fashion
- Disruptive innovation opportunity: Design clothing that incorporates playful and whimsical elements to attract a younger, more playful demographic.
- Crazy Hair and Makeup
- Disruptive innovation opportunity: Develop innovative hair and makeup products and techniques to create unique and eye-catching looks in fashion shows and photo shoots.
- Kitschy Accents
- Disruptive innovation opportunity: Create a line of accessories featuring cute and quirky designs, such as pompoms, appliques, and plush toys, to complement fashion collections and cater to consumers looking for fun and unique pieces.
Where This Applies
- Fashion Design
- Disruptive innovation opportunity: Introduce avant-garde fashion styles that break traditional norms and appeal to those seeking unconventional and expressive clothing.
- Beauty
- Disruptive innovation opportunity: Develop innovative products and techniques for creating bold and experimental hair and makeup looks, catering to the growing demand for unique and artistic beauty trends.
- Accessory Design
- Disruptive innovation opportunity: Design and produce a line of playful and quirky accessories that add a touch of fun and individuality to outfits, appealing to consumers who want to make a statement with their personal style.
