Since McDonald's first introduced the McRib back in 1982, the perfectly seasoned boneless pork sandwich has remained a popular staple among the many fans who await for its return on the chain's menu.
On December 2nd, 2020, US consumers will have the chance to get their hands on it once again, with McDonald's taking the sandwich nationwide for the first time since 2012. Linda VanGosen, Vice President of Menu Innovation, spoke to the comeback, stating "There’s nothing quite like the taste of the McRib. To our customers, it’s become more than a delicious, saucy moment… it’s a season, and it’s taking the internet by storm. That’s why this year, we’re proud to serve the McRib nationwide for everyone to enjoy."
The McRib will be available at participating restaurants for carry-out and drive-thru orders, or through the McDonald's app and delivery service.
Image Credit: McDonald's
Why This Trend Is Growing
- Increased Demand for Limited-time Offerings
- The comeback of the McRib demonstrates the consumer appetite for exclusive, limited-time menu items, presenting an opportunity for restaurants to generate excitement and increase sales with periodic promotions.
- Menu Innovation and Revival
- The return of the McRib showcases the potential for restaurants to revive and re-establish popular menu items, leveraging nostalgia and customer loyalty to drive sales and attract new customers.
- Elevated Fast Food Experience
- Bringing back the McRib nationwide highlights the trend toward enhancing the fast food experience by offering unique and sought-after items, allowing fast food chains to differentiate themselves and create a buzz among consumers.
Industries Being Reshaped
- Fast Food Chains
- Fast food chains can leverage limited-time offerings like the McRib to tap into the growing demand for exclusive menu items and entice customers with unique dining experiences.
- Food and Beverage
- The revival of popular items like the McRib presents an opportunity for the food and beverage industry to capitalize on nostalgia, attract customers, and drive sales by reintroducing beloved products.
- Mobile App and Delivery Services
- Mobile app and delivery services can partner with fast food chains to promote and facilitate the availability of limited-time offerings like the McRib, providing convenience and accessibility to customers craving these exclusive menu items.
