Personalized Sound Earbuds

The MBE001 TWS are On-Ear Personal Audio Designs by NTT Sonority

The MBE001 TWS by NTT Sonority is made with PSZ, which is also known as Personalized Sound Zone technology. The new nwm MBE001 TWS is made from a set of audio drivers that rest right by the ear and directly deliver audio to it. This is done by broadcasting opposite-phase sound waves in order to reduce any noise that may reach those around the wearer.

It sits right by the ear and seals the ear canal so that external audio does not leak in. It is actually coined as the 'on-ear speakers' and sits on the inside of the ear. The design differentiates it from standard earbuds as well as they hook around the ear with the audio drivers on the front.

Image Credit: NTT Sonority

Personalized Sound Earbuds
The use of Personalized Sound Zone technology in earbuds presents an opportunity for personalized and immersive audio experiences.
On-ear Speakers
Developing on-ear speaker designs for headphones could disrupt the current earbud market.
Noise Reduction Earbuds
Earbuds that utilize opposite-phase sound waves for noise reduction could be a disruptive innovation for the audio accessories industry.

Industries Being Reshaped

Audio Accessories
The development of personalized sound earbuds presents a disruptive opportunity for the audio accessories industry.
Headphone Manufacturing
Creating on-ear speaker designs for headphones could disrupt the current earbud market and present a disruptive opportunity for headphone manufacturing.
Sound Technology
The use of personalized sound zones and opposite-phase sound waves in earbuds presents an opportunity for disruptive innovation in the sound technology industry.
SCORE
1.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 17%
Activity 19%
Freshness 16%