Aggressively Redesigned Cars

The Mazda MX-5 Miata Has an Aggressive Design and Mean Stance

The 2016 Mazda MX-5 Miata is the 25th anniversary edition of the Miata, the best-selling roadster of all time. The MX-5 Miata has been put through various design and style changes over the years but continues to stay true to its original vibe.

The car's hoodline is lower and more aggressive than previous models, with the noseline starting much closer to the ground. The front end is also sharper and more dramatic. The tapered headlights are located above a mean grill opening. The car is wider, making for a more dramatic stance.

The car is fitted with a SKYACTIV-MT 6-speed manual gearbox hooked up to a SKYACTIV-G direct injection petrol powered engine.

The 2016 Mazda MX-5 Miata will be available in North America starting sometime in 2015, with pricing details not yet being revealed.

Aggressive Design
Opportunity for car manufacturers to redesign their cars with a more aggressive and dramatic aesthetic, appealing to customers seeking a bold and edgy look.
Mean Stance
Car manufacturers can explore the concept of a mean stance, creating vehicles that have a powerful presence on the road.
SKYACTIV Technology
The use of SKYACTIV technology, such as the SKYACTIV-G direct injection petrol engine, presents an opportunity for car manufacturers to improve fuel efficiency and performance in their vehicles.

Sectors Adopting This

Automotive
Car manufacturers can capitalize on the trend of aggressively redesigned cars, catering to customers who prioritize style and visual impact in their vehicle choice.
Design
Design firms and automotive designers can embrace the desire for aggressive aesthetics and develop innovative design solutions that align with this trend.
Energy
Enabling the adoption of SKYACTIV technology in various industries can drive improvements in fuel efficiency and reduce environmental impact, leading to disruptive innovation in the energy sector.
SCORE
2.5 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 60%
Activity 8%
Freshness 8%