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Maxim Magazine Branded Steakhouse

Jeffrey Chodorow

— January 3, 2008 — Marketing
A steakhouse bearing the Maxim magazine brand will be opening soon thanks to famed restaurateur, Jeffrey Chodorow.

"There's his collaboration with racy men's magazine Maxim for a series of Maxim steakhouses; the first will open in Atlanta early next year and he's scouting for a New York location," the New York Observer reported.

New York Magazine was shocked at the announcement, and their imaginations ran wild when they pictures the Maxim Steakhouse:

• Waitresses serving juicy T-bones while wearing Juicy Couture T-backs.
• Beer helmets custom manufactured to accommodate $1,000 bottles of Krug.
• “Maximum cockupancy” sign lights up when too many dudes are in the room.
• “Mac 'n' cheese” on the menu, guys cheesily macking on the waitresses at the tables.
• Takeout food served in “douche bags.”
• Waitresses serve your entrée with extra jiggle if you order the “steak and shake” special.
• Restaurant playlist comprised completely of manthems such as “Rock You Like a Hurricane.”
• First-ever “tequila sommelier”— Tila Tequila?
• “Cuddle shuttle,” manned by strippers, running between Maxim Prime and Robert's at the Penthouse Executive Club.

Interesting! Contrary to what many expect it could be, it's got the backing to become a really high end and quite classy venue!
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