The Max Mara 2014 Spring/Summer collection plays on conventional materials used when creating the usual seasonal collections. Max Mara is doing something a little different with its 2014 Spring/Summer collection by using materials that you would generally find in winter collections and making them shine this spring and summer.
Cashmere for summer? That may sound out of the ordinary but the pieces are not meant to be dependent on the standard seasonal weather. The designs are minimalistic with palettes of pearl, gray and the palest beige in respect to the cityscape. There are pops of blue, orange, purple and green in the collection as well.
The not-so-seasonal collection complements the different types of fabrics and signature luxury chic that embodies Max Mara. Playing on the conventional use of materials makes this collection a definite work of art.
What's Driving This Trend
- Reversed-seasonal-collections
- The unconventional use of seasonal materials presents an opportunity for brands to create innovation by reversing the traditional seasonal collection.
- Minimalistic-designs
- The use of minimalist designs in unconventional materials for seasonal collections presents an opportunity for a new era of sleek and simple fashion.
- Cityscape-inspired-palettes
- The use of cityscape-inspired palettes in seasonal collections presents an opportunity to create a new trend in fashion that is influenced by the colors of the urban environment.
Who This Affects Most
- Fashion-industry
- Fashion brands and designers can take advantage of using unconventional materials and minimalist designs to create disruptive innovation in seasonal collections.
- Luxury-goods-industry
- Luxury brands can create a new subcategory of exclusive and high-end seasonal collections by incorporating unconventional materials, minimalist designs, and cityscape-inspired palettes.
- Retail-industry
- Retailers can target a new market of customers who value unique and unconventional seasonal collections that challenge the traditional standards of fashion.
