The Mysterious Matthew Hoffman Reveals Himself at the HEY Exhibit

 - Aug 5, 2011
References: heyitsmatthew & blog.urbanoutfitters
Matthew Hoffman is largely a man of mystery but has decided to reveal himself fully in his 'YES' exhibit in Cincinnati, Ohio.

His work is full of witty one-liners that are illustrated in an equally humorous way. One of Matthew Hoffman's pieces is a lamp that writes out the words "I'm So Turned On Right Now," with the light turned on and shining through in the background.

Let the artwork of Matthew Hoffman show you that direct can, in fact, be the best approach.

Implications - Modern society poses so many new stresses each day that consumers are beginning to look towards their purchases for some relief. Products that offer some kind of humor are attractive to those with hectic lifestyles. Companies trying to increase their revenue could develop more items with this element of design in mind.