To support mothers to be who are in need of a activewear that grows with them through their pregnancy, adidas unveiled a capsule collection of maternity sportswear.
To create the collection, the sports giant collaborated with women at different stages in their pregnancies to better understand how it could design pieces that would not only allow them to move, but provide the right amount of support. This also enabled adidas to ensure the collection would be accessible to women at any stage of pregnancy, and grow with them through their journey.
Aimee Arana, General Manager of adidas Global Training spoke to the launch, stating "Made with our signature performance fabrics, each garment has been designed to work flawlessly through every move, from Pilates to strength training and dance. We are extremely proud of this collection and we can’t wait to share it with the world.”
The adidas Maternity Collection launches on January 29th, and the brand plans to update the line on an ongoing basis.
Image Credit: adidas