Yamazaki-Nabisco recently put a Japanese twist on its famous chocolate biscuits with the release of its new matcha Oreos. Although the company has released several matcha-flavored delicacies such as soft cookies and mini chocolate bars, this the first time consumers have been able to purchase full-size Oreo cookies in the sweet green tea flavor.
The new matcha Oreos consist of a matcha cream stuffed between two firm chocolate biscuits. The matcha used to make the cookies comes from Uji in Kyoto, which is considered one of Japan's most revered tea-growing regions. This information is branded on the packaging itself, with a gold seal that reads 'Japan Original.'
While the matcha-flavored biscuits are only available in Japan, the demand for green tea-flavored products is steadily growing in places like North America and Europe.
Matcha-Filled Sandwich Cookies
More Stats +/-
Organic Matcha Beverages
Matcha-Flavored Ice Creams
Antioxidant Energy Beverages
Sparkling Matcha Drinks
Energizing Matcha Water
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.