Concrete is an unlikely design material when it comes to consumer goods, but the Masonic Watch aims to change this perception to expand concepts of what a timepiece can be crafted from.
Watches are often crafted from steel or some other kind of metallic material, which makes them quite strong yet have been on the market for years and are ripe for an update. The Masonic timepiece has been designed in a number of different color styles including Oat Brown, Navy and Gravel, which help to accent the somewhat stark concrete design of the main watch unit.
The Masonic Watch is the design work of Jonathan Thai and Mike Yim of Aggregate Watches and is crafted to make it one of the most unique timepieces that you'll ever come across.
What's Driving This Trend
- Lightweight Concrete Timepieces
- Disruptive innovation opportunity: Explore the use of concrete as a design material for consumer goods beyond traditional options like steel or metal.
Who This Affects Most
- Watch Industry
- Disruptive innovation opportunity: Introduce unique timepieces made from alternative materials like lightweight concrete.
