Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enchance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.

A Maserati Family Car?

Quattroporte Executive GT

— November 3, 2007 — Autos
If you're like me, then the word Maserati automatically evokes images of the ultra-luxurious Maserati Spider sports car, and definitely nothing resembling a "family car."

That's why I was confused to read that the Italian brand was targeting families with the Maserati Quattroporte Executive GT, a five-seater with a 16 cubic foot trunk.

"That the car is beautiful is understatement," the Charleston.net said. "It is exquisite. Leather tanned and treated by Poltrona Frau, which produces some of the world's most supple hides, covers the Quattroporte Executive GT's seats front and rear. The wood inserts on the center console, dashboard and interior door panels are of the highest quality; mahogany with rosewood inlays."

The body was designed by Pininfarina, while Ferrari is to thank for the mechanics.

"The 400-horsepower, all-aluminum, V-8 engine employs electronically controlled variable valve lift and timing to generate maximum power without commensurate consumption of fuel. The automatic transmission, which also can be shifted manually, can handle 339 pound-feet of torque."

But for a family? Kids that spill, a dog that drools and sheds?

"Where the Maserati Quattroporte Executive GT differs from other exotic performance cars is that it can be used as an everyday driver. It has seats for a family of five."

Personally, I don't get it. It looks like luxury brands are looking to expand to their lines for broader appeal, while more affordable auto manufacturers are looking to hit the upscale markets. No one seems to be sticking with the traits they're known for.
3.8
Score
Popularity
Activity
Freshness