Masala corn is an ideal vegetarian-friendly treat that can be easily taken in containers on-the-go. Popular food brand Sumeru offers two options of the snackable product under its 'Wassup?!' snack range. From the dynamic design of the packaging, one can effortlessly infer that the offerings are catered to faced-paced environments.
The first masala corn boasts a "juicy and spicy" flavor as the sweet kernels enjoy a rich hint of Cajun. The second snackable masala corn product has a "juicy and tangy" taste as it is seasoned with some lemon and chili.
In addition, Sumeru expands its authentic Indian cuisine hybrids with additional masala-flavored sides like the Punjabi Tadka French Fries and "scrumptious and spicy" vegetable samosas.
With its rich combinations, Sumeru's 'Wassup?!' line truly justifies the motto of 'snacks with a wicked twist.'
Key Themes Behind This Trend
- Convenient Snacks
- Opportunity for creating easily portable and flavorful snack options for on-the-go consumers.
- Hybrid Cuisine
- Potential for combining traditional flavors with popular snack foods to create innovative taste profiles.
- Dynamic Packaging Design
- Chance to develop visually appealing and attention-grabbing packaging designs that cater to fast-paced environments.
Where This Applies
- Food Packaging
- Disruptive innovation opportunity in creating packaging solutions that meet the needs of on-the-go snack consumption.
- Processed Snack Foods
- Opportunity to explore and develop new snack variations by blending traditional Indian flavors with popular snack formats.
- Fast Food and Quick-service Restaurants
- Potential for introducing innovative masala-flavored options as sides or standalone products within fast food menus.
