DONA—a female-founded line of teas, concentrates, and spices that are sustainably and ethically sourced—boasts a special Masala Chai Concentrate that will allow one to make "the best chai latte at home." The blend is perfectly spiced and lightly sweetened. The concentrate communicates notes of organic black tea, cardamom, ginger, cinnamon, cloves, and black peppercorn. All of the ingredients used in DONA's Masala Chai Concentrate are of single origin. The concentrate is slowly steeped in small batches. The Brooklyn-based brand prioritized ingredients with naturally sweet qualities so no additional sugar is needed.
To make a great chai latte, individuals need to mix equal parts of DONA's Masala Chai Concentrate and milk. The mixture needs to be heated, steamed, or poured over ice.
Image Credit: DONA
Why This Trend Is Growing
- Home Beverage Making
- The popularity of DONA's Masala Chai Concentrate highlights a trend towards consumers wanting to make high quality beverages at home.
- Ethical Sourcing
- As consumers become more environmentally and socially conscious, there is a growing trend of companies emphasizing sustainable and ethically sourced ingredients and processes, as seen with DONA.
- Concentrates
- Taking inspiration from DONA's Masala Chai Concentrate, there is an opportunity for other companies to create easy-to-use product concentrates for creating quality beverages at home.
Industries Being Reshaped
- Tea
- Donna's Masala Chai Concentrate highlights innovation opportunities in sourcing high-quality teas and blending them with flavorful spices.
- Beverage
- DONA's focus on creating a high-quality product experience at home highlights disruptive innovation opportunities in the beverage industry, from product development to packaging and marketing.
- Sustainability
- The focus on sustainability and ethical sourcing that underpins DONA's brand identity highlights innovation opportunities for businesses wishing to appeal to socially conscious consumers and improve their supply chain sustainability.
