Martine Rose and Farah Design a Collection for the SS20 Season
Martine Rose and Farah join forces on a collection of silhouettes designed for the Spring/Summer 2020 season. The British duo draw design influences from the past by capturing a retro element through the uniue silhouettes including the oversized trousers, button up shirts, and the chore coat with indigo dyes.
Notably, the trousers come in a billowing shape and a rich hazel brown color palette with a slightly slimmer fit at the waist before broadening out closer to the hemline. There are some pleating details and twin waist pockets for a breezy energy for the warmer seasons. Another notable item in the collection is the knit sweater with color-blocking details and a half-zip enclosure. It features raised collars with thick navy blue panels, thin white stripes, and a heather gray foundation.
Image Credit: Martine Rose
Notably, the trousers come in a billowing shape and a rich hazel brown color palette with a slightly slimmer fit at the waist before broadening out closer to the hemline. There are some pleating details and twin waist pockets for a breezy energy for the warmer seasons. Another notable item in the collection is the knit sweater with color-blocking details and a half-zip enclosure. It features raised collars with thick navy blue panels, thin white stripes, and a heather gray foundation.
Image Credit: Martine Rose
Trend Themes
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Oversized Trousers — Disruptive innovation opportunity: Develop sustainable materials and manufacturing processes for oversized trousers to meet increasing demand for eco-friendly fashion.
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Button Up Shirts — Disruptive innovation opportunity: Incorporate smart technology into button up shirts to provide real-time body temperature regulation.
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Indigo Dyes — Disruptive innovation opportunity: Explore natural alternatives to indigo dyes to reduce environmental impact in the fashion industry.
Industry Implications
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Fashion — Disruptive innovation opportunity: Integrate augmented reality (AR) technology in the fashion industry to enhance the online shopping experience.
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Textiles — Disruptive innovation opportunity: Develop sustainable and biodegradable textile fibers to replace traditional synthetic fabrics.
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Retail — Disruptive innovation opportunity: Implement automated checkout systems and cashierless stores to streamline the retail experience and reduce labor costs.
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