Luxe Fashion Brick Workshops

Lina Ghotmeh Designs the Brick Maroquinerie de Louviers

Lebanese architect Lina Ghotmeh is the creative mind behind the Maroquinerie de Louviers workshop, which is a brick building located in Louviers, France for the fashion house Hermès. The structure is framed with wood and is built using over 500,000 bricks that are produced by local brick-makers that are 70 kilometers from the site.

Ghotmeh states that "The design of the project is a tribute to the horse, this extraordinary being. Besides the fact that the brick construction tells of a local material, made from the earth of the place, the natural span of a brick breakthrough is an arch. The design of the facade is then finely orchestrated by these galloping arches from side to side, reminiscent of the lightness of horse jumps in its proportions."

Image Credit: Lina Ghotmeh

Local Material Revival
Opportunities for architects and designers to use locally-sourced materials to create sustainable buildings and structures.
Luxury Fashion Sustainability
Trend towards sustainable materials and production methods in the luxury fashion industry.
Architectural Homage
Inspiration for designers to draw from the natural world to create innovative architectural designs.

Where This Applies

Brick Manufacturing
Opportunities for brick manufacturers to specialize in producing locally-sourced, sustainable bricks for building materials.
Luxury Fashion
Opportunities for luxury fashion brands to promote sustainable production methods and materials in their marketing and design.
Architecture and Design
Opportunities for architects and designers to incorporate natural elements and materials into their building designs.
SCORE
2.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 51%
Activity 3%
Freshness 18%

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