Seaside campaigns seem to be appearing all over the place, and yet the Marloes Horst Seafrolly 2011 Campaign shoot still seems refreshingly different. Wearing a form-fitting picnic-printed bikini in these prints, Dutch supermodel Marloes Horst's trademark assets are elegantly put on display along with her striking beach-blonde hair.
The Marloes Horst Seafrolly 2011 Campaign is monumental for the Australian swimwear brand as it is its first official showcase of Horst, the new face of Seafolly. Horst is a beach bombshell and is sure to make a splash for the brand.
Implications - Through incorporating the same faces amongst various shoots, advertisements or product promotions, which famous brands such as Seafolly, Tampax Pearl or Philadelphia Cream Cheese do, consumers are able to develop positive and consistent brand associations.
What's Driving This Trend
- Seaside Campaigns
- Opportunity for brands to create refreshingly different and unique beach-themed ad campaigns.
- Picnic-print Bikinis
- Potential for swimwear brands to introduce stylish and trendy picnic-printed bikinis.
- Brand Associations
- The use of consistent brand faces in various promotions can help develop positive consumer associations.
Who This Affects Most
- Swimwear
- Opportunity for swimwear brands to incorporate picnic-print designs into their collections.
- Advertising
- Brands can leverage seaside campaigns to create captivating and unique advertisements.
- Beauty and Haircare
- Opportunity for haircare and beauty brands to promote beach-blonde hair as a trend.
