Zayn Malik and Mark Wilkinson Collaborated for a Clothing Line
Riley von Niessen — June 28, 2016 — Fashion
References: zaynmalikstore & hypebeast
Zayn Malik, the successful solo artist who was previously a part of mega-popular boy band 'One Direction,' collaborated with a famous band illustrator by the name of Mark Wilkinson for some of the styles in his new line of merchandise.
Zayn Malik reportedly created the 23-piece apparel series in order to connect with his fans of a different level, with the singer explaining "Everything was created with the idea that this is something I would want to wear. I wanted to approach this as an opportunity to extend my ideas as an artist, and to give fans another facet of who I am.”
Mark Wilkinson's work in found in the graphic prints on one of the shirts that's offered, with his metal band stylistics making for a interesting contrast with Zayn Malik's brand. The majority of the clothing features Urdu lettering, noting the signer's background.
Zayn Malik reportedly created the 23-piece apparel series in order to connect with his fans of a different level, with the singer explaining "Everything was created with the idea that this is something I would want to wear. I wanted to approach this as an opportunity to extend my ideas as an artist, and to give fans another facet of who I am.”
Mark Wilkinson's work in found in the graphic prints on one of the shirts that's offered, with his metal band stylistics making for a interesting contrast with Zayn Malik's brand. The majority of the clothing features Urdu lettering, noting the signer's background.
Trend Themes
1. Celebrity Merchandise - The collaboration between Zayn Malik and Mark Wilkinson highlights the trend of celebrities creating their own merchandise lines.
2. Streetwear with Cultural Influences - The use of Urdu lettering in Zayn Malik's clothing line showcases the trend of incorporating cultural elements into streetwear fashion.
3. Collaboration with Artists - Zayn Malik's collaboration with Mark Wilkinson represents the trend of musicians collaborating with visual artists to create unique and artistic clothing collections.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can explore opportunities in creating celebrity merchandise lines that connect with fans on a deeper level.
2. Streetwear - The streetwear industry has the potential to tap into the growing demand for culturally influenced clothing by incorporating diverse typography and lettering styles.
3. Art and Design - The art and design industry can explore disruptive innovation opportunities by fostering collaborations between musicians and visual artists, creating unique and limited edition clothing collections.
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