This photo series by Mark Laroche seems to have taken a few notes from of Willow Smith's hair whipping song. It's a simple concept that was executed and pulled of magnificently.
Mark Laroche captures women furiously flipping their long locks creating some really interesting shapes and textures. Placed in front of a dark background and lit perfectly, some of the models look as if their hair has a life of its own. I imagine Mark Laroche would have shampoo companies calling him everyday.
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Soaking Wet Hairtography