Although collages have the tendency to be a little confusing, the collaged work of artist Mark Boellaard incorporates an interesting story to keep things clear.
Each collage can be interpreted differently, while carrying a surrealistic theme. The Amsterdam-based artist uses a very simple approach while delivering a strong and complicated concept. Be sure to check out the gallery for a closer look at the different pieces by Mark Boellaard.
Implications - Consumers are increasingly looking to engage with escapist fantasies. This stems from the hyper-rational order of city life. Companies should consider creating campaigns that transport consumers to an altogether different place in order to foster a more meaningful relationship with them.